-by El Gitano Peñasco, "The Peñasco Gypsy"
Just kidding, but for too many years those of us who hail mostly from the Phoenix, Arizona region have had our cake and eaten it, too, with heaps of delicious and colorful frosting on top. Especially those who purchased property in RP ‘back in the day’ for centavos on the Peso.
Let’s be honest now folks, many with real estate interests (locals, too) told anyone and everyone who would listen that Puerto Penasco was destined to be the next Cabo, Cancun, Vallarta, etc. but now that our “dirty little secret” is out it is time to embrace and promote Rocky Point for what it really is: ‘A Taste Of Mexico’.
Frankly speaking, that is Puerto Penasco’s greatest ‘selling’ point. It may be ‘Arizona’s nearest beach’ but with the highway being operational from the West Coast of Mexico and the USA and the new International airport getting ready to ‘kick-off’ it is time to rid ourselves of those out-dated marketing and sales jingles.
Seriously, promoting Rocky Point as “Arizona’s Beach” to potential visitors from outside the immediate region has no pizazz, no cachet at all. It needs to be much more than that to get people’s attention as a vacation destination. Let’s not forget that Puerto Penasco is in Mexico, with all the cachet that brings, and play up the positive aspects of that. And while we’re at it, let’s not develop the place as though it were a suburb of Phoenix. It’s MEXICO. Let it BE Mexico! Bring on the Ballet Folklorico, the festivals, the mariachi bands and more!
For those who disagree, and I’m sure there are a few out there, allow me to highly recommend that they drive or fly to other destinations within Mexico and then maybe they will they ‘get-it’ and embrace Penasco for its true value…
Contact me: moc.liamg@ocsaneponatigle