Friday, March 25, 2011

“WINNING” IN Peñasco?


-by El Gitano Peñasco, "The Peñasco Gypsy"

The word “winning”, as everyone has surely heard more than once recently, is what sitcom actor and movie star Charlie Sheen has been touting over the airways as he continues to battle the very powerful ‘suits’ at CBS in order to get the weekly and very popular primetime “Two and a Half Men” back on the airwaves.

And what does that have to do with Peñasco you might rightfully be asking yourself about now? Well, in my out of the box and often twisted way of thinking to ‘promote’ Peñasco it is the ‘attitude’ of “WINNING” that our (business and community leaders) seem to be lacking overall.

And here is why I say that. I don’t mean to beat a dead horse, but just between northern Mexico and the S.W. USA there are literally ‘TENS of MILLIONS’ of full fledged money-spending tourist making plans to travel somewhere, to take their families for a week or longer stay, enjoying the sights, beaches, culture, etc. And for the most part the Peñasco shakers and movers are sitting on their laurels as if that market doesn’t exist!

Worse, they don’t even seem to be pursuing the literally Billions of dollars these travelers will freely and willingly spend ‘somewhere’ over just the next 12 months. I find the disinclination to pursue that ‘cash’, from a business perspective, inexcusable, to put it kindly!

Perhaps their lack of interest has something to do with that very small group of ‘players’ in Peñasco, who, from a ‘marketing’ perspective, operate on the old ‘I got mine’ mentality (aka: status quo). And as long as that apple cart isn’t upset then they feel there is no reason to invest one Peso more in promoting Peñasco to ‘vacationers’.

Most of ‘em don’t even use the very cost effect social media formats (aka: Marketing tools) to bring down new Pesos, I mean, vacationers here. And that failure, too, does not display a “WINNING” attitude!

A Gypsy can always dream!

¡Viva Puerto Peñasco y México!

elgitanopenasco@gmail.com

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