El Gitano Peñasco, "The Peñasco Gypsy"
There is not one subject that I can think of off the top of my head, right up there with religion, our significant others (families) and politics, that’s more near and dear to everyone’s heart than the subject of cold-hard-cash!
And speaking of money, I’m reminded that the difference between a ‘recession’ and a ‘depression’ can best be summed up this way: A recession is when the next door neighbor has lost their job; a full blown depression is when you have lost yours.
I mention this because I read a piece this week whereby a real estate company in the Tucson, AZ area with ‘holdings’ in Peñasco is trying to stimulate rentals at some of their AZ properties by offering a “Free Trip To Mexico” for new renters at some of their Tucson apartments.
Perhaps that banner is doing well for them but with a 30 year background in marketing and sales, and considering all the negative publicity in the media (print, TV, radio, online, State Department, etc), I can only imagine what people seeing that sign are really thinking when they read that ‘Free Trip to Mexico’ offer.
One of the objectives to successful marketing is to create a responsive action with an ‘ad’ whereby it forces the audience to make an inquiry. If that sign told people they could get a ‘Free Vacation’ it might ‘pull’ even better for them…
Which leads me to the fastest way Peñasco businesses are going to bring back the turista Pesos in truck loads and that is to put ‘Peñasco On Sale’ and, dare I suggest, advertise that everything, motels/hotels, dentists, shops, restaurants, etc. are holding the ‘Mother Of All Sales’!
And unlike the typical, boring, worn-out and over used ‘discounts’ I’m talking about ones that are so enticing that the likes of a cold-hearted, tight-fisted and greedy Ebenezer Scrooge would be chomping at the bit all the while stampeding the masses and salivating on his way here…
¡Viva Puerto Peñasco y México!