Friday, May 7, 2010

Where The Heck Is Rocky Point?

-by El Gitano Peñasco, "The Peñasco Gypsy"

More importantly, the ‘big’ question is how will Puerto Peñasco ever compete for billions of turista dollars/Pesos with places like Cozumel and Cancun, Puerto Vallarta and Cabo San Lucas, or Mazatlan, Acapulco, Ixtapa, etc.?

I just Googled “Mexico” and on the very first linked website, (out of 338 Million ‘options’) every other resort destination is noted but the site has absolutely no reference whatsoever about Rocky Point. In fact, on their nicely done front page map of Mexico the ‘Rock’ isn’t even listed.

So then I Googled “Mexico Vacations” and this time out of 162 Million ‘hits’ (links) you’d also be hard pressed to find anything about Rocky Point. But on that first page of Google results you’ll see ‘deals’ like 5 days and 4 nights on the beautiful island of Cozumel at a five star resort for just $229.00!

Google ‘keyword’ search trends clearly shows that each and every month, worldwide, ‘Google’ alone has over-- now brace yourself— 100 Million searches for just the one word “Mexico”!

But it gets much worse for ‘The Rock’ as Google also shows NLT 100 other search terms used daily by would-be travelers to this wonderful nation, and although Peñasco (as of this writing) is not even on that list I noticed that our neighbors San Felipe and San Carlos, Mexico are there!

Oh no, it is even worse than I thought as I just now visited the Mexico Tourism Bureau online and the brief mention (if you can find it) about Rocky point leaves ‘mucho’ to be desired, to put it kindly.

At the end of the day it looks like we’re all on our own!

So I, Gypsy, being one with ‘The Rock’, have concluded that what we need to do as a community is set up a ‘Co-op’, raise a small amount of capital and then launch our own online version of a ‘Come To Mexico’ ad campaign so that Peñasco will be on the first page of ‘Google’ (and other search engines) for those travelers seeking adventures and vacations in Mexico!

¡Viva México y Puerto Peñasco!
Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. -Mark Twain