Friday, February 18, 2011

‘A Billboard For Peñasco’

-by El Gitano Peñasco, "The Peñasco Gypsy"

After last week’s piece I thought it was time to also remind other community and business leaders that sometimes the simplest things can yield the best and most positive and productive results.

I say the ‘community and business leaders’ in Peñasco because they too, like the Mayor, are tasked with the responsibility for our economy. And for the daily cost of about $64.00 (give or take a few) they could promote PP to millions of potential visitors and reach a known traveling demographic that would come here for a visit.

Take, for example, where the two roads (US) I-8 and (AZ) State 85 meet. Every single day of the year, all 365 of ‘em come rain or sunshine (and night time, too), there are literally thousands upon thousands of cars, trucks, busses and RV’s etc. (aka: ‘people’) traveling east and/or westbound on I-8.

Now I don’t have any hard numbers but I’m guessing that translates to millions per year who drive past that crossroad, yet most of them (probably 90+ %) haven’t a ‘clue’ that if they hang a left (or right) they’d soon be sitting on a beautiful beach in Mexico enjoying a refreshing Margarita or Cerveza.

And all that has to happen to reach out to those millions of potential visitors is for ‘someone’ with the ‘juice’ to get a few business leaders to cough up and commit to a couple dollars a day and then contact a billboard company, negotiate an annual rate and put up a billboard on both the east and west bound sides of (US) I-8.

A beautiful picture of the Sea of Cortez with a tag (e.g.): ‘Paradise, closer than you knew (exit now)’ would work just fine...

A Gypsy can always dream!

¡Viva Puerto Peñasco y México!
Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. -Mark Twain