Friday, May 20, 2011

A Peso Short for Puerto Peñasco!

-by El Gitano Peñasco, "The Peñasco Gypsy"

According to the "Arizona Daily Star” the mayor of Tucson was in town recently and stated that Rocky Point is "safe" and that Peñasco is “our Riviera” and that he and his wife Beth “are down here demonstrating what a great and safe place this is.”

Well, thanks your Honor! We appreciate your endorsement! But what still bothers me is that the 'Star' also reported in that same article that "Rocky Point business owners there are seeking to reverse damage caused by the recent inclusion in the State Department’s updated travel warning that was published on April 22".

Do say! But what are these business owners actually doing to reverse the damage I wonder, aside from complaining?

The mayor said he promised to help promote Rocky Point as a safe destination after he heard from the owner of the Friendly Dolphin restaurant that the establishment might have to close because people are too afraid to come.

Well I for one don’t want to see any business here close and the Mayor's promise to "be your greatest ambassador" is nice and all that, but if any business owner thinks that is going to help attract Gringo tourists then I’ve got a plot of land to sell you that is guaranteed to provide a 1,200% return on your money in less than 24 hours.

The reality of course is that Peñasco business owners and civic leaders need to get off their laurels, roll up their sleeves, put on their big boy/girl business pants and start investing money in promoting (advertising) their businesses and Peñasco online, etc., and be responsible for their own outcome.

A real good place to start is to advertise right here-- but to allow us to actually develop your advertising campaign, shoot the photos, etc., and also show each owner how to become involved in ‘social networking’, ‘hand-held’ advertising and other such successful formulas that other businesses all over the world are capitalizing on at this very moment.

In fact, business owners (and civic leaders) need to not only use our online format to promote themselves they need to strike deals with other online venues as well (the more the better) and stop living in La-La-Land whereby (e.g.) a Mayor from a foreign city in a foreign country is the answer to their woes…

A Gypsy can always dream!

¡Viva Puerto Peñasco y México!
Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. -Mark Twain